Project management is like sweeping up after the elephants, only less glamorous.Speed is to today’s design what ornament was to yesterday’s. Style is the servant of brand and content.Remove each detail from your design until it breaks.Design your system to serve your content, not the other way around.One illustration or original photo beats 100 stock images.Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
Websites and apps alike should remove distractions and let people interact as directly as possible with content.So design responsively, focusing on content and structure first.
